Ex-Unilever, Philips, BlackBerry and several media companies. Launch CMO at Shazam.

The Bold Intern
The Bold Intern

    Executive & Founder Coaching

    Executive & Founder CoachingExecutive & Founder CoachingExecutive & Founder Coaching

    work on you and your company for growth


    INSIGHT, BRAND, INNOVATION & LEADERSHIP

    Ask any questions

    My philosophy & skill-set

    What start-ups can learn from corporates?

    Its all about tailoring and blending the right parts of both worlds

    Can corporates really be like a start-up?

    No!  But there are some ideas, concepts and principles that might transfer if you get the culture, people, processes right.

    Marketing in a start-up

    There's more to start-up & scale up growth than just performance marketing.  Building brand, reputation & authority starts on day 1.  But how?  Simple and small but consistent. 

    About Me

    Experience never gets old

    My purpose

    From big stage to being in the dirt

    Its starts with empathy

    To help progressive leaders make their ideas a reality and help their ground-breaking companies grow.
    I combine a genuine curiosity with a desire to learn.

    ying and yang and the bold intern

    Its starts with empathy

    From big stage to being in the dirt

    Its starts with empathy

    You need to know your customer better than anyone else.  You need to understand their deepest emotional needs as well as their functional ones.  You need to know why as well as what.

    vijay solanki at google brandcast

    From big stage to being in the dirt

    From big stage to being in the dirt

    From big stage to being in the dirt

    What makes me unique is the blend of global big company expertise coupled with the grit and hustle of start-up.


    My ability to understand zero to one start-up through every level of business maturity means I can help you at every stage of growth.  

    Vijay's TEDx talk from 2018

    The inspiration for The Bold (Bloody Old) Intern came from an observation over the last 15 years -  the marketing & media industry has split.  Those driven just by technology and those driven by strategy and those driven by true human connection.


    I think we can do better if we join all three.  I also believe diverse teams and views get you better results.  I love the notion that you can bring wisdom & experience and combine it with passion to learn new ways of executing.


    We are all Interns.

    About Us

    modern marketer

    Most new products & marketing are digital/AI

    I have always loved innovation (new ways of solving old & new problems).  I helped build websites in the 1990s for Unilever and Capital Radio.  I launched Shazam in 2002.  I helped lastminute.com grow.  I put a global digital idea at the heart of the Castrol football sponsorship strategy.  I was part of a brand new digital innovation team at Philips building & launching connected health products.  I've run the industry body for digital advertising.  I've worked with leading edge digital education companies.  I identify with start-ups looking to be bold.

    another modern marketer

    We start with leadership, brand & customers

    I never start with the technology.  It's about the vision of leadership and the needs of  the customer with the reputation you want to build in market

    a pair of modern marketers

    Insight, reputation, planning & technology

    Experience says you need to bring a diverse range of mindsets and skill sets to deliver success.  I love to work with teams and choreograph their insights and provide coaching in marketing/growth and innovation.  Not to mention culture.

    Consulting Services

    How I make a difference for you?

    I coach leaders & executive teams on growth, innovation & marketing - strategy, culture and action.


    I help companies either do or make sense of their research to build new services and/or growth plans.


    I help companies build a clear brand/reputation strategy that will enable growth and sales.


    I love to run workshops with any sort of team on topics like brand, growth, innovation, culture.


    Just helping you get your marketing/growth plan right.  Doing and coaching in parallel.


    I'm highly curious.  Have insights from 15 companies where I have been employee or consultant.


    I bring 30 years of experience from start-up entrepreneurship, corporate intrapreneurship, transforming media companies  & scale ups including companies like Unilever, BP & Philips; Global Radio & Southern Cross Austereo through to Shazam & lastminute.com.  I've even run a member-driven organisation for digital advertising.

    the founder mindset required for success

    The 3 principles of start-up success

    Some of the brands I have worked on (client-side)

    Video

    The Shazam Story

    Working with resilient founders like Chris Barton, co-founder of Shazam.   We balanced creativity, deep customer insight and then the shaping of a plan to deliver test/learn/scale campaigns every month.  On our journey to the first million Shazams.  It was also a mission to build a brand inside out and outside in,  to make a technology company into a music experience company.

    A digital idea at the heart of Castrol's global football sponsorship

    Castrol: The challenge was how we connect oil and football.  Research and insight showed that we could own Player Performance.  The execution required new in stadium technology and a European wide digital & comms program.  The Castrol Index.

    Using product innovation to drive digital transformation at Philips

    We were like a start-up/consultancy that worked within global HQ.  We worked with the different global business units to explore what digital propositions might look like and then we ran hackathons to build concepts.  A joint program turned these into powerful product launches.

    Events & Media I've done

    My Blog

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    Social

    Contact Us

    Get in Touch!

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    The Bold Intern

    168-170 Kent Street, Millers Point New South Wales 2000, Australia

    0409 089 620

    Hours

    Monday - Friday: 9:30am - 4:30pm

    Saturday - Sunday: Closed

    Services & Pricing

    Marketing Audits

    Review of your marketing conducted within 2 weeks*

    Brand & Reputation Audit

    AU$5000

    Review of objectives, plans, assets, touchpoints plus internal & external interviews (target 8) including some basic benchmarking - 2 page summary

    Growth Audit

    AU$5000

    Review of objectives, plans vs funnels, touchpoints and campaigns to understand cost per lead and examine lead to sale conversion - 2 page summary

    Complete Audit

    AU$12000

    A combination of brand and growth enabled via a 2 hour workshop with up to 10 people including the above


    Workshops

    Sessions to enable collaboration & business outputs

    Innovation Workshop - for new products & services

    AUD$5000

    Scoping document with clear brief.  Bespoke 1/2 day workshop to look at trends, opportunities, capabilities and creation of 3-5 new concepts for further development. Includes stakeholder & customer interviews.

    Brand/Reputation Workshop

    AUD$5000

    Scoping document developed.  Research,  market & business review to shape 1/2 day workshop to deliver brand positioning statement and a brand plan. Includes persona development & touchpoint analysis

    Culture & Values

    AUD$5000

    Research & stakeholder interviews to shape 1/2 day workshop which builds company values by linking business, employees, customers and brand.  2 page summary presented back to leadership with action plan to implement values.


    Coaching

    30 years of marketing & innovation leadership from 15 companies - wisdom & curiosity

    Marketing & Innovation for CEOs/Leaders

    AUD$5000 /$7500**

    After 2x45 mins scoping sessions, we run 5 or 10 sessions to enable the leader to think like a world class marketer & innovator.  How to put the customer at the heart of the business and how to build brand in way that increases stakeholder value and growth

    Marketing Leadership

    AUD$3000 /$5000**

    After 2x45 mins scoping sessions, we develop a framework and plan to help marketers grow into marketing leaders using Ikigai and marketing capabilities (leadership, brand & growth)

    Marketing & Innovation for Teams

    Bespoke

    Video talks, face to face and workshops to help teams grow into customer and brand orientated players.  For both marketing and non-marketing functions.

    *Requires access to the interviews in week 1. ** 5 session and 10 session packages all at 45 mins. Bespoke sessions can be created depending on size, maturity & nature of company

    Founders & Not For Profits - get 1 free session

    Founders & Not For Profits - get 1 free session

    Founders & Not For Profits - get 1 free session

    Founders & Not For Profits - get 1 free session

    Founders & Not For Profits - get 1 free session

    Founders & Not For Profits - get 1 free session

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