Ex-Unilever, Philips, BlackBerry and several media companies. Launch CMO at Shazam.
Executive & Founder Coaching
work on you and your company for growth
INSIGHT, BRAND, INNOVATION & LEADERSHIP
About Me
My purpose
From big stage to being in the dirt
Its starts with empathy
To help progressive leaders make their ideas a reality and help their ground-breaking companies grow.
I combine a genuine curiosity with a desire to learn.
Its starts with empathy
From big stage to being in the dirt
Its starts with empathy
You need to know your customer better than anyone else. You need to understand their deepest emotional needs as well as their functional ones. You need to know why as well as what.
From big stage to being in the dirt
From big stage to being in the dirt
From big stage to being in the dirt
What makes me unique is the blend of global big company expertise coupled with the grit and hustle of start-up.
My ability to understand zero to one start-up through every level of business maturity means I can help you at every stage of growth.
About Us
Most new products & marketing are digital/AI
I have always loved innovation (new ways of solving old & new problems). I helped build websites in the 1990s for Unilever and Capital Radio. I launched Shazam in 2002. I helped lastminute.com grow. I put a global digital idea at the heart of the Castrol football sponsorship strategy. I was part of a brand new digital innovation team at Philips building & launching connected health products. I've run the industry body for digital advertising. I've worked with leading edge digital education companies. I identify with start-ups looking to be bold.
We start with leadership, brand & customers
I never start with the technology. It's about the vision of leadership and the needs of the customer with the reputation you want to build in market
Insight, reputation, planning & technology
Experience says you need to bring a diverse range of mindsets and skill sets to deliver success. I love to work with teams and choreograph their insights and provide coaching in marketing/growth and innovation. Not to mention culture.
Consulting Services
How I make a difference for you?
I coach leaders & executive teams on growth, innovation & marketing - strategy, culture and action.
I help companies either do or make sense of their research to build new services and/or growth plans.
I help companies build a clear brand/reputation strategy that will enable growth and sales.
I love to run workshops with any sort of team on topics like brand, growth, innovation, culture.
Just helping you get your marketing/growth plan right. Doing and coaching in parallel.
I'm highly curious. Have insights from 15 companies where I have been employee or consultant.
I bring 30 years of experience from start-up entrepreneurship, corporate intrapreneurship, transforming media companies & scale ups including companies like Unilever, BP & Philips; Global Radio & Southern Cross Austereo through to Shazam & lastminute.com. I've even run a member-driven organisation for digital advertising.
The 3 principles of start-up success
